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At ACE Tennis UK (“we”, “us”, or “our”), operating through acetennisuk.com, we are committed to protecting the privacy of our customers. As specialists in high-performance tennis, badminton, and squash equipment, we understand the importance of maintaining your trust when you shop with us.

1. Information We Collect

To provide our global community of racket sports enthusiasts with quality service, we collect:

  • Personal Identification Information: Name, email address, phone number, shipping/billing address
  • Payment Information: Credit/debit card details (processed securely through our payment gateway), PayPal email (when applicable)
  • Order Details: Products purchased, order history, preferences
  • Technical Data: IP address, browser type, device information, website usage patterns
  • Communication Data: Correspondence through email or customer service channels

2. How We Use Your Information

We use your data to:

  • Process and fulfill your orders for tennis, badminton, and squash equipment
  • Provide customer support and respond to inquiries
  • Improve our website, products, and services
  • Send order confirmations, shipping notifications, and service-related communications
  • Prevent fraud and enhance payment security (using 256-bit SSL encryption)
  • Comply with legal obligations

We never store your full payment details on our servers in accordance with PCI DSS compliance standards.

3. Data Sharing and Disclosure

We may share your information with:

  • Payment Processors: To securely complete transactions (Visa, MasterCard, JCB, PayPal)
  • Shipping Carriers: DHL, FedEx, or EMS to deliver your orders
  • Service Providers: Companies that assist with website operation, analytics, or marketing (with strict confidentiality agreements)
  • Legal Authorities: When required by law or to protect our rights

We do not sell your personal information to third parties.

4. International Data Transfers

As we ship our premium racket sports equipment worldwide (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Storage and Security

We implement robust security measures including:

  • 256-bit SSL encryption for all transactions
  • PCI DSS compliant payment processing
  • Regular security assessments of our systems
  • Limited access to personal data within our organization

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law.

6. Your Rights

You have the right to:

  • Access, correct, or delete your personal information
  • Object to or restrict certain processing activities
  • Receive your data in a portable format
  • Withdraw consent (where applicable)
  • Lodge a complaint with a supervisory authority

To exercise these rights, please contact us at admin@acetennisuk.com.

7. Cookies and Tracking Technologies

Our website uses cookies to:

  • Remember your preferences and shopping cart contents
  • Analyze website traffic and improve performance
  • Provide personalized content where appropriate

You can manage cookie preferences through your browser settings. Note that disabling cookies may affect website functionality.

8. Changes to This Policy

We may update this policy periodically. The latest version will always be posted on our website with the effective date.

9. Contact Us

For questions about this Privacy Policy or our data practices, please contact:

ACE Tennis UK
71 Market Passage
Cambridge, GB CB4B 4RM
Email: admin@acetennisuk.com